The ASA (Advertising Standards Authority) has published an update to their Influencer Guidelines, (article “#Ad(vice) – Making clear that an ad is an ad” 23rd March 2023) along with additional resources and information to help brands, agencies and content creators navigate an increasingly complicated regulatory landscape.
Over the next few updates, RippleXn will unpack some of the more significant changes to the guidelines, but for today here’s a TL;DR breakdown of what’s changed.
The updated guidelines are a great step forward in helping everyone understand what’s required and when.
Social video still has some complexities that would benefit from specific treatment by the ASA (and other regulators), particularly when looking at how short and long-form posts differ from live streaming.
Finally, great to see the Influencer Marketing Trade Body working together with the ASA on this!
Check our Blog for the next installments.