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10-point plan for video record keeping for affiliates using RippleXn

19th July 2024
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10-point plan for video record keeping for affiliates using RippleXn

In today's dynamic regulatory environment, maintaining accurate records of affiliate video content is especially crucial for financial firms. 

Directly sponsoring Creators or sending products to Influencers take the headlines, but affiliate programs aka paying on success are not just for arbitrageurs on paid-search or bloggers. Creators these days may also have one or multiple affiliate links in their profile or under their videos in the descriptions.

YouTube is massive for financial services advice, crypto how-to videos and how to get started earning passive income and trading strategies. Affiliate-Creators come in all shapes and sizes 

Here’s how RippleXn can help:

  1. Transparent disclosure: Ensure all affiliates declare their financial relationships in line with FTC standards in all their assets on all platforms.

  2. Affiliate screening: Conduct comprehensive checks on affiliates for compliance assurance. Review their previous content, check for previous compliance declarations to just your risk against your best practices. 

  3. Automated content tracking: Use RippleXn’s tools to monitor and archive all affiliate video content automatically. Automatically keeping a record of all of your partners with accurate and detailed auditable files.

  4. Detailed recordkeeping: Keep meticulous records of all communications and their work product. Ensure you have briefing materials, copies of policies and advice for onboarding new affiliates, but also evidence of what you asked for if there was ever a dispute.

  5. Routine audits: Regularly audit affiliate content. Check your onboarding, policies and guidance. Especially pay attention to your biggest affiliates to ensure that these prominent referrers are all OK and see if you can learn something to share to help develop others.

  6. Instant alerts: Set up real-time alerts for any non-compliant content. And importantly having the human-in-the-middle to take any necessary actions in a timely manner.

  7. Centralized compliance dashboard: Set up a process to allow the burden to be shared amongst the team. A centralized system will allow effective action, reporting and progress monitoring and give confidence to all stakeholders across marketing and compliance.

  8. Feedback loop: Implement a system for affiliates to receive feedback and make corrections from the start. Having a transparent process of obligation and rewards allows a genuine partnership.

  9. Legal collaboration: Ensure all the relevant stakeholders are happy with the process. Ensure all teams have their requirements included in the program. Have predefined escalation and working groups in case of any issues. Keep everyone informed and working in the same direction.

  10. Comprehensive reporting: Generate detailed compliance reports to demonstrate regulatory adherence alongside the performance stats. Good stats with good underpinners will allow programs to grow with confidence. 

By integrating RippleXn into your compliance strategy, you can ensure transparency, maintain trust, and safeguard against regulatory risks.For more insights on compliance, check out FINRA’s guidance on Books and Records.

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