Adrian Land

Editor in chief

New Guidance on Advertising for Influencers in Ireland

  • 30 Oct 2023
The Advertising Standards Authority of Ireland (AS... Read More

Brand Ambassador Program Monitoring: A Lifeline for Busy Brands and Agencies

  • 13 Oct 2023
Managing a brand ambassador program can be a daunt... Read More

Understanding Influencer Marketing compliance

  • 05 Oct 2023
Whether it’s the Better Business Bureau, FTC... Read More

How to find authentic influencers for your brand

  • 02 Oct 2023
Authenticity is key when it comes to influencer ma... Read More

Brand reputation risk in 2023 and beyond: Who owns it? How to mitigate against it

  • 10 Jul 2023
In today's digital age, where information spreads... Read More

Should you trust products marketed by Influencers?

  • 29 Jun 2023
The rise of social media has given birth to a new... Read More

No Bull Marketing Ideacast S3 E6

  • 26 Jun 2023
In season 3 episode 6 of the "No Bull Marketing Id... Read More

Consumer trust and the rise of the virtual influencer

  • 25 Jun 2023
In recent years, virtual influencers have gained s... Read More

The Rise of Trusted Influence

  • 23 Jun 2023
3 Key Gen Z Trends to Act on When Launching Your N... Read More

What are the laws on Influencer Marketing advertising?

  • 14 Jun 2023
In recent years, influencer marketing has become a... Read More

The BIG questions to ask an influencer marketing agency during a pitch

  • 12 Jun 2023
As a marketing professional, you know how importan... Read More

How can I vet my Influencers for my next campaign?

  • 12 Jun 2023
Influencer marketing has become an essential tool... Read More
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