Adrian Land
Editor in chief
Insights by Adrian Land
Discover the serious legal and reputational risks of failing to meet FTC disclosure requirements in influencer marketing. Learn about hefty fines, lawsuits, reputational damage, platform bans, and increased scrutiny. Plus, how are influencers judging you?
Influencer marketing is no longer just about creative campaigns. It’s about managing risk, complying with regulations, and safeguarding brand integrity. Agencies that fail to address these risks can face serious consequences.
As brand-influencer partnerships become increasingly sophisticated, the need for well-structured contracts has never been more critical. These agreements serve as a foundational pillar in ensuring that both parties are aligned on expectations and responsibilities while safeguarding against potential pitfalls.
We are excited to announce the official launch of RippleXn’s revamped website and branding, reflecting our growth and evolution since our founding in May 2021.
As the Holiday Season approaches, retailers are gearing up for...
Artificial Intelligence (AI) is transforming how brands and businesses engage...