We use cookies to enhance your browsing experience.

By continuing to use our site, you agree to our Terms and Conditions and Privacy Policy.

Adrian Land

Adrian Land

Editor in chief

Insights by Adrian Land

23rd December 2024
Posted By Adrian Land
Reflecting on 2024: The evolution of creator marketing and looking ahead to 2025

Explore the transformative journey of creator marketing in 2024 and predictions for 2025. Discover industry trends, regulatory updates, and platform innovations shaping strategic brand collaborations. Stay ahead with insights on fostering authentic partnerships, navigating regulations, and building trust in the evolving creator economy.

22nd November 2024
Posted By Adrian Land
Legal consequences of FTC non-compliance in Influencer Marketing

Discover the serious legal and reputational risks of failing to meet FTC disclosure requirements in influencer marketing. Learn about hefty fines, lawsuits, reputational damage, platform bans, and increased scrutiny. Plus, how are influencers judging you?

19th November 2024
Posted By Adrian Land
Risks and opportunities for agencies in the influencer marketing landscape

Influencer marketing is no longer just about creative campaigns. It’s about managing risk, complying with regulations, and safeguarding brand integrity. Agencies that fail to address these risks can face serious consequences.

8th November 2024
Posted By Adrian Land
Essential elements of brand-influencer contracts

As brand-influencer partnerships become increasingly sophisticated, the need for well-structured contracts has never been more critical. These agreements serve as a foundational pillar in ensuring that both parties are aligned on expectations and responsibilities while safeguarding against potential pitfalls.

29th October 2024
Posted By Adrian Land
RippleXn unveils new website, product evolution, and expanded focus

We are excited to announce the official launch of RippleXn’s revamped website and branding, reflecting our growth and evolution since our founding in May 2021.

1