We are excited to announce the official launch of RippleXn’s revamped website and branding, reflecting our growth and evolution since our founding in May 2021.  See our opening post talking about the need for RippleXn. This has never been truer as we move into 2025.

Our original website, built in the early days, served us well as we validated market fit and refined our vision. Today, RippleXn stands at a new crossroads - one marked by expansion, both in our product offering and our focus areas.

A fresh look, a sharper focus

The updated look and feel of the RippleXn website is more than just a visual upgrade. It represents our evolved company positioning, aimed at providing a more comprehensive and sophisticated set of tools for influencer marketing. 

Our core mission has sharpened, and our focus is now centered around three key pillars:

1. Brand safety for influencer campaigns

As influencer marketing continues to grow, the need for robust influencer vetting has become critical. RippleXn is committed to protecting brands from the reputational risks associated with influencer partnerships. Our tools offer detailed insights into influencer authenticity, helping brands avoid costly misalignments. Whether it’s checking for brand safety issues, vetting content for inappropriate material, or ensuring advertising compliance, RippleXn gives you peace of mind in an ever-complex digital landscape.

2. More platforms, more insights

Our platform expansion is another key highlight of this update. Initially designed for a handful of platforms, RippleXn now supports a broader range of social media channels, including YouTube, Instagram, TikTok, and Twitch. 

We didn’t stop there. We’ve also tailored our solution to suit more industries, including video games, financial services, CPGs, and retail.

By widening the net, we ensure that RippleXn can serve the unique needs of various sectors, whether you're tracking brand mentions in a live stream or ensuring compliance in the financial services VOD.

3. More audiences, more use cases

The modern marketing landscape is diverse, and so are the industries RippleXn now caters to. Alongside our original focus on in-house brand marketing teams and agencies, we’ve expanded to support new audiences such as alternative data brokers and others who require deeper insights into influencer marketing data.

This positions RippleXn as an essential tool for those looking to extract value from alternative data and enhance their marketing strategies with data-driven insights.

Building for the future: Massive updates behind the scenes

The RippleXn you see today is the result of countless hours of work behind the scenes. Our team has been hard at work re-platforming our solution to keep pace with demand and increase performance capabilities, adding new features for more platforms, and incorporating new and emerging regional legislation impacting all aspects of influencer marketing and video sharing platforms. 

James Beaven, CEO at RippleXn offered: “Our objective has always been to create the ‘market-led solution’ that allows brands to break through the risk barrier inherent to influencer marketing on a meaningful scale.

We see daily how brands have throttled back on spending with creators and their channels. The bigger the brand, the more risk averse, meaning campaigns are capped at a more manageable one-to-one level. But as we all know, influencer marketing is a numbers game. Our new vetting processes and regulatory checks manage brand safety risk down to a minimum, opening the door to bigger campaigns and better return.”    

Moving forward with confidence

These changes also coincide with a new chapter in RippleXn’s journey: our latest funding round is now open. We are excited about what’s next for RippleXn and the opportunities ahead. This investment will fuel the continued development of our platform and product suite, positioning us to lead the market in influencer marketing tools and brand safety measures.

We’re eager to continue this journey with you, offering tools and insights that make influencer marketing safer, smarter, and more effective. Explore the new RippleXn website, experience the enhanced features, and join us as we shape the future of influencer marketing. 

Thank you for being part of the RippleXn community. We're just getting started. 

Talk to the team about solutions for your business or email investors@ripplexn.com for any investment topics.