The Digital Markets, Competition and Consumers Bill (DMCC) is a new piece of legislation that was introduced to the UK Parliament in 2023. The bill aims to regulate competition in digital markets and protect consumer rights.
The second reading is today, the 17th of May 2023.
It aims to amend the Competition Act 1998 and the Enterprise Act 2002 and to make other provisions about competition law. This is about protecting and enhancing consumer rights in the digital sphere including social media platforms.
The DMCC is still under consideration by Parliament, and it is not yet clear when it will be enacted. However, the bill is likely to have a significant impact on the UK digital economy and wider implications for brands operating within its remit.
The DMCC has a number of key provisions that are relevant to marketers. These include:
The DMCC is likely to have a significant impact on the way that marketers operate in the UK. For example, the bill could make it more difficult for large digital platforms to use their market power to favor their own products and services.
The DMCC is a welcome development for marketers who have been concerned about the growing power of large digital platforms. The bill could help to level the playing field and give marketers more choice and flexibility in how they operate.
In addition, the DMCC is a positive step towards protecting consumers from unfair practices by large digital platforms. The bill could make it easier for consumers to switch between different platforms, and to get redress if they are treated unfairly. For example, the bill could require platforms to give consumers more control over their data, and to make it easier for consumers to cancel subscriptions.
However, it is important to note that the DMCC is still under consideration by Parliament, and it is not yet clear when it will be enacted. Marketers should continue to monitor the situation and be prepared to adapt their strategies as needed.
You can read the bill yourself on the UK Parliament website.
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