As a marketing professional, you know how important influencer marketing can be in today's market. It is one of the most effective ways to reach and engage with your target audience.
However, choosing the right influencer marketing agency can be challenging. You need to make sure they align with your brand's goals and values.
In this article, we'll discuss the big questions you should ask an influencer marketing agency during a pitch. By asking these questions, you can ensure that you're working with an agency that is the right fit for your brand.
Their Processes and Procedures
One of the first things you should ask about is the agency's processes and procedures. You want to make sure they have a clear understanding of your brand, target audience, and goals.
Ask about their workflow, how they decide on appropriate influencers, and how they measure success. Knowing their processes and procedures will help you determine if they are the right fit for your brand.
Ideally, you want an agency that has a comprehensive process for selecting influencers. They should have a clear understanding of your brand and target audience, and use that information to identify influencers with a strong connection to your brand. They should also have a process for evaluating the quality of an influencer's content and engagement rate.
TIP: Ask how their do their due-diligence.
Their approach to advertising regulation and how they monitor and enforce this
Advertising regulation is a crucial aspect of influencer marketing. You need to ensure that the agency you choose is aware of these regulations and how they enforce them. Ask about their approach to disclosure, whether they have a legal team, and what steps they take to ensure influencers are compliant. A reputable agency will have a clear understanding of these regulations and take the necessary steps to ensure compliance.
Make sure to ask about their approach to disclosure. They should have a process in place to ensure that all sponsored content is clearly marked as such. They should also have a legal team or at least a process that is well-versed in advertising regulations and able to advise on legal issues related to influencer marketing.
What they monitor and judge as success
It's important to understand what the agency considers a successful campaign. Ask about their metrics and how they measure success. You want an agency that values engagement and conversions over just likes and followers. Additionally, ask about their reporting process and how often they provide updates.
A good agency will have a comprehensive approach to measuring success. They should track engagement rates, conversions, and other metrics that are relevant to your brand's goals. They should also provide regular updates on campaign performance so that you can adjust your strategy as needed.
TIP: Ask if they know what is actually said inside video and not just view counts.
RFP to Actions
Choosing the right influencer marketing agency is crucial for the success of your campaigns. By asking the right questions, you can ensure that the agency aligns with your brand's goals and values.
At RippleXn, we understand the importance of finding the right influencer marketing agency. We would suggest looking at the members of the IMTB (Influencer Marketing Trade Body) as these agencies share our values.
And ask them about their experiences using RippleXn.
