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Industry news, opinions and articles around influencer marketing, social intelligence, best practices, advertising compliance

22nd November 2024
Posted By Adrian Land
Legal consequences of FTC non-compliance in Influencer Marketing

Discover the serious legal and reputational risks of failing to meet FTC disclosure requirements in influencer marketing. Learn about hefty fines, lawsuits, reputational damage, platform bans, and increased scrutiny. Plus, how are influencers judging you?

19th November 2024
Posted By Adrian Land
Risks and opportunities for agencies in the influencer marketing landscape

Influencer marketing is no longer just about creative campaigns. It’s about managing risk, complying with regulations, and safeguarding brand integrity. Agencies that fail to address these risks can face serious consequences.

14th November 2024
Posted By Bazil Cromer
What America heard: Did Joe Rogan swing the election?

In a nation divided by countless voices and competing narratives, Joe Rogan's podcast sits uniquely in America's "honeycomb of influence", connecting a vast array of listeners across political, cultural, and social divides. Using RippleXn, a powerful social listening tool... 

8th November 2024
Posted By Adrian Land
Essential elements of brand-influencer contracts

As brand-influencer partnerships become increasingly sophisticated, the need for well-structured contracts has never been more critical. These agreements serve as a foundational pillar in ensuring that both parties are aligned on expectations and responsibilities while safeguarding against potential pitfalls.

29th October 2024
Posted By Adrian Land
RippleXn unveils new website, product evolution, and expanded focus

We are excited to announce the official launch of RippleXn’s revamped website and branding, reflecting our growth and evolution since our founding in May 2021.

18th October 2024
Posted By Adrian Land
The limits of AI in progressive businesses – Marketing Edition

Artificial Intelligence (AI) is transforming how brands and businesses engage...

27th September 2024
Posted By Adrian Land
First-Party cookies and influencer marketing: Benefits, challenges, and future trends

In the ever-evolving landscape of digital marketing, the interplay between...

20th September 2024
Posted By Adrian Land
Black Friday and the importance of influencer marketing

The significance of Black Friday in global retail Black Friday,...

13th September 2024
Posted By Adrian Land
The AI CEO's Guide to Influencer Marketing Success

In an era where artificial intelligence is reshaping industries, we've...

6th September 2024
Posted By Adrian Land
Who is responsible for Brand Safety & Advertising Compliance?

In today's digital age, brand safety and advertising compliance have...

26th July 2024
Posted By Adrian Land
How to use influencer marketing for age restricted products - correctly!

What is Influencer Marketing for age-restricted products? Influencer marketing for...

19th July 2024
Posted By Bazil Cromer
10-point plan for video record keeping for affiliates using RippleXn

In today's dynamic regulatory environment, maintaining accurate records of affiliate video...

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