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Industry news, opinions and articles around compliance & the video games industry

Should you trust products marketed by Influencers?

The rise of social media has given birth to a... Read More

No Bull Marketing Ideacast S3 E6

In season 3 episode 6 of the "No Bull Marketing... Read More

Consumer trust and the rise of the virtual influencer

In recent years, virtual influencers have gained significant popularity on... Read More

The Rise of Trusted Influence

3 Key Gen Z Trends to Act on When Launching... Read More

What are the laws on Influencer Marketing advertising?

In recent years, influencer marketing has become a popular and... Read More

The BIG questions to ask an influencer marketing agency during a pitch

As a marketing professional, you know how important influencer marketing... Read More

How can I vet my Influencers for my next campaign?

Influencer marketing has become an essential tool for brands to... Read More

What is due-diligence? and how does it apply to influencer marketing?

Due-diligence is a process of investigating and evaluating a potential... Read More

How to Find & Reach Out to Influencers to Promote Your Product

In today's digital age, influencer marketing has become one of... Read More

Influencer Marketing Trade Body (IMTB) welcomes RippleXn as their first partner

RippleXn is delighted to announce joining the UK’s representative trade... Read More

What distinguishes your agency in the Influencer Marketing landscape?

The influencer marketing landscape is a crowded one, with many... Read More

AD regulators are the customer services for our industry

One of the many reasons we pay close attention to... Read More